Carson & Trotter are a well established team of accoutants operating in the south west of Scotland. They specialise in typical small businesses with a number of offices throughout the region.

They went the traditional route as they moved into the world of the Internet. They hired a local firm, that developed a typical website costing many thousands of pounds. The site wasn't anything spectular in today's terms, with very little interactive or reason for anyone to come back.

The site was typical "window dressing" - standard 'about us', usual client list, and a very basic contact form. The site was never destined to be a the top of any search results, and was never going to offer the reader a reason to ever come back. Once you had read it once, that was it.

Naturally they wanted more. Ironically they did have content they wanted published. Tax laws change, new products come up, they wanted to communicate this and reach not only existing clients but reach out to new clients. Problem was they didn't have anyone within the company that had any HTML knowledge and even had they managed to create a new page, no one had any experience in getting the page to their FTP server. All in all, their web site was locked up.

We approached them and offered our help. A blog solution was ideal for their site. Initially they were nervous, since they had this perception that a blog was just a diary /journal site used by journals. We simply countered this, by showing them some examples and asking if they could spot which one was the blog. They failed to identify the blog and abandoned their preconceptions of what a blog was.

We quickly converted their look'n'feel into the blog and created the usual standard pages. After that, they were on their own. We were no longer required to maintain or publish their site.

They quickly set about creating new entries, publishing all the data they wanted. Each week they published something new. They would tag their entries, and start to move forward with building out a more informative site. Now there was a reason to keep coming back.

Before they knew it, their RSS traffic started to increase. This was a big thing, since their historical site didn't offer any RSS subscriptions at all. Now they were reaching a whole new audience.

They started to race up the result pages within Google. Soon they were on the first page, ahead of their closest competitor. This made all the difference. The enquiries started to come in and just recently have they actually signed up their first new client found exclusively through their new site.

Now their website was actually in profit - for the first time in their own Internet history and as a new first, they were truly in control of their own online destiny.

Find out how Blog-City can help turn around your online pressence.