We all love to discover and learn new things and your business readers are no different. So give them a reason to keep coming back to your site.

Think about your typical client and the sort of person they are. Then think about your own industry and fathom out what nugget, or interesting factoid you could impart.

Some ideas for publishing include

1. Any changes in the law, rules or regulations that may effect them
2. News regarding any big players in your industry
3. Changes in specifications or standards that they may find useful
4. Useful hints and tips that may be able to use
5. Interesting case studies
6. Special offers that you may introduce

Regular publishing will build up a readership, that will want to keep coming back week after week. Encourage everyone in your company to put forward ideas so you never run out of content to publish.