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Tip#3: Utilise a mailing list to keep people informedPublished: Tuesday, 20 November 2007
But that doesn't stop you from asking for it. The question you have to ask yourself is this: What is the business proposition in allowing my email address to be known to this site? You do not want to give up your email address if all it means is spam or unwanted email. You want to be kept informed of the latest and greatest news about the site in question. "an effortless way to reach out to your existing and potentially new customers" Promote your mailing list on your site, inviting people to sign-up. They will receive a short email informing them when you have published new content, inviting them to come and read it. A mailing list is a wonderful way to keep your company and product in peoples minds without forcing them to remember to come back to your site. Each Blog-City business blog comes with a mailing list as part of the standard package. You can upload your existing email list there, that will invite everyone to join your new site list. You can see instantly how many people are on your list and you are free to alert them whenever you wish. A mailing list is an effortless way to reach out to your existing and potentially new customers without having to worry about all the logistics. |
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